Speech analytics for real estate: no expensive lead is lost
Qualification, objections and lead sources are visible from the call itself, without manual listening.
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- Without changing your PBX or number
- Call result in CRM
What does speech analytics give a real estate agency?
Speech analytics scores every inbound call about a property: did the manager find out the budget, the form of purchase and the timing, did they book a viewing. The manager sees customer objections, calls without a next step and the best calls for training, and the call summary goes to amoCRM or Bitrix24.
What gets in the way
- Expensive leads from portals are not qualified by budget and timing
- Objections (mortgage, price, "I will think") are not collected anywhere
- The call is not linked to an ad source and a deal
What you get
- Call-to-viewing and viewing-to-deal conversion by manager
- Top objections and the best calls for training
- The call summary in the amoCRM or Bitrix24 card
New in Leksta: the AI trainer lets new reps practise mortgage and price objections with an AI customer built from your calls before their first leads. Request a demo to see it on your own scenarios.
Example: how it looks on a call
A customer calls about a new-build listing. The manager did not ask about a mortgage. Leksta shows the skipped item "form of purchase", records the objection "too expensive" and sends amoCRM a call summary, which the manager uses to prepare a repeat call.
- Metrics: Call-to-viewing conversion
- Metrics: Viewing-to-deal conversion
- Metrics: Share of calls without a next step
- Metrics: Cost of a qualified lead
FAQ: Real estate
How do I tell which manager loses leads?
Leksta scores every call by the qualification checklist: did the manager find out the budget, timing and form of purchase, and book a viewing. The scores add up to a manager rating for the period. You see at once who skips qualification and open the quote instead of listening to recordings one by one.
How do I collect common objections from real estate buyers?
Leksta marks objections in every call, such as "too expensive", "I need a mortgage" or "I will think about it", and counts how often they come up. Next to them you see how your best managers answer. These calls are easy to review in team meetings, turn into ready script answers and use for practice in the AI trainer.
How do I link a call to an ad source?
The call reaches analytics together with data from the PBX and CRM. If the source is set in the deal card in amoCRM or Bitrix24, you see it next to the call score and summary. This makes it easier to see which listings bring customers with a clear budget who are ready for a viewing, and where to put your ad budget.
How do I monitor real estate agents' calls?
Set one checklist for all agents: greeting, qualification, objection handling, booking a viewing. Leksta checks every recorded call against it, flags skipped steps with quotes and sends alerts about risky calls to Telegram. You can start with the recordings one team already has, and we will size the pilot together in a demo.
See also
- Speech analytics All features and feature status.
- Call quality control Checklist and manager rating.
- Call transcription Transcription and search across calls.
- Clinics and dental practices Leksta transcribes all administrator calls, shows where patients are lost and sends the result of each call to CRM.
- Windows, furniture, renovation You see which calls did not reach a measurement visit and why the customer left to "think".
- Pricing Plans with a minute bundle.
We will check it on your company's calls
We will show the transcript, score and summary on your recordings.