AI sales trainer: practice on your own calls
· Updated
A new sales rep learns on real customers, and an experienced one repeats the same mistake for years. The Leksta AI trainer lets them practise first, on conversations that look like your real calls.
In short: the AI sales trainer is a role-play with an AI customer built from your company's own calls. A rep practises the conversation by chat or by voice, gets a score on the same criteria as real calls and sees quotes from their own answers. It is part of speech analytics and is coming soon to Leksta.
Why training on generic scripts does not work
Standard trainings use made-up customers. Your customers have their own objections, questions and tone. A rep goes live and meets a very different conversation.
Reviewing real calls helps, but too late: the mistake has already cost a deal. And a manager cannot play the customer every day.
The AI trainer closes this gap. Reps practise on conversations from your own work as often as they need, without risking real customers.
How the AI trainer works
- An AI customer from your calls. A manager creates a drill from a stop factor, a rep's weak spot, a template or by hand. The AI customer has a mood, a difficulty level, objections and a hidden goal.
- Chat or voice. The rep talks to the AI customer in the browser. In voice mode the customer can be interrupted, as in a normal call, and the recording can be replayed.
- A score with quotes. In about a minute the rep sees points by your script criteria, quotes from their answers and tips: what went well and what to try next time. A retry is one click away.
- Assignments with a pass mark. A manager assigns a drill to a person or a team, with a deadline, a pass mark and a number of attempts.
Objection drills on real examples
A separate mode trains objection handling. Leksta builds a bank of objections that customers raised in your calls over the last 7 or 30 days.
The reference answer is the best answer a colleague gave to the same objection (scored 80 or higher), or your own. The rep's answer is scored on five criteria, and you set the weight of each:
- connect with the customer;
- find the reason for the objection;
- answer the point;
- agree on a next step;
- keep a calm tone.
There are three formats: a test, a chat with a hint and a chat without hints.
How to tell that training helps
The trainer compares the rep's average score on real calls 14 days before and after a passed drill with the team average. With fewer than five calls it draws no conclusion, so you do not take chance for a result.
What a head of sales gets
- Faster onboarding. A new rep practises typical conversations before the first real call.
- Work on a specific mistake. A drill can be built from a weak spot that speech analytics found in calls.
- One set of criteria. The trainer scores by the same script as real call scoring.
- A safe space. Drills do not affect KPIs or reports. Reps see only their own results.
Who the AI trainer is for
| Who | Why |
|---|---|
| Head of sales | Onboard new reps faster and check they are ready for live calls |
| Supervisor or coach | Assign drills for weak spots found in calls and track progress |
| Business owner | See whether real calls change after training |
| Sales rep | Practise without the risk of losing a customer and see own results |
When the AI trainer comes to Leksta
The AI trainer is part of Leksta speech analytics and is coming soon. Leave a request and we will tell you when it launches and show how drills are built from your calls.
FAQ
How does the AI customer know how our customers talk?
The AI customer is built from your company's calls: from a stop factor, a rep's weak spot or a template. So it asks similar questions and raises the same objections as your real customers. A drill can also be set up by hand.
Do drills affect a rep's KPIs?
No. Drill results do not go into KPIs, reports or call analytics. A rep sees only their own results; a manager sees team results and assignment progress.
Can reps practise by voice, not only by chat?
Yes. There is a text mode and a voice mode. By voice, the rep talks to the AI customer right in the browser, can interrupt it and replay the recording later. Voice drill recordings are kept for 90 days.