Speech analytics for real estate: no expensive lead is lost
Qualification, objections and lead sources are visible from the call itself, without manual listening.
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Updated
- Without changing your PBX or number
- Call result in CRM
What does speech analytics give a real estate agency?
Speech analytics scores every inbound call about a property: did the manager find out the budget, the form of purchase and the timing, did they book a viewing. The manager sees customer objections, calls without a next step and the best calls for training, and the call summary goes to amoCRM or Bitrix24.
What gets in the way
- Expensive leads from portals are not qualified by budget and timing
- Objections (mortgage, price, "I will think") are not collected anywhere
- The call is not linked to an ad source and a deal
What you get
- Call-to-viewing and viewing-to-deal conversion by manager
- Top objections and the best calls for training
- The call summary in the amoCRM or Bitrix24 card
Coming soon to Leksta: the AI trainer lets new reps practise mortgage and price objections with an AI customer built from your calls before their first leads.
Example: how it looks on a call
A customer calls about a new-build listing. The manager did not ask about a mortgage. Leksta shows the skipped item "form of purchase", records the objection "too expensive" and sends amoCRM a call summary, which the manager uses to prepare a repeat call.
- Metrics: Call-to-viewing conversion
- Metrics: Viewing-to-deal conversion
- Metrics: Share of calls without a next step
- Metrics: Cost of a qualified lead
FAQ: Real estate
How do I tell which manager loses leads?
Leksta scores every call by the qualification checklist and puts the scores into a manager rating for the period. You see who does not find out the budget and does not book a viewing, with quotes as evidence.
Can I collect common customer objections?
Yes. The system marks objections in calls ("too expensive", "I need a mortgage", "I will think") and shows how the best managers answer them. These calls are handy to review at a team meeting.
How do I link a call to an ad source?
The call goes into analytics with data from the PBX and CRM. If the source is entered in the deal card, you see it next to the score and the call summary.
How many agency calls are needed for a pilot?
A pilot can start with recordings already collected by one department. We decide the number together at the demo, based on your flow and a plan with a minute bundle.
See also
- Speech analytics All features and feature status.
- Call quality control Checklist and manager rating.
- Call transcription Transcription and search across calls.
- Clinics and dental practices Leksta transcribes all administrator calls, shows where patients are lost and sends the result of each call to CRM.
- Windows, furniture, renovation You see which calls did not reach a measurement visit and why the customer left to "think".
- Pricing Plans with a minute bundle.
We will check it on your company's calls
We will show the transcript, score and summary on your recordings.