Speech analytics for hotels and travel companies: more direct bookings
You see where a phone call did not become a booking, and you win the guest back.
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- Without changing your PBX or number
- Call result in CRM
What does speech analytics give a hotel or tour operator?
Speech analytics transcribes guest calls to the front desk and the booking department and shows which of them did not end in a booking. The manager sees whether the employee offered a direct booking and extra services, finds missed calls at peak times and wins back guests who go to OTA platforms.
What gets in the way
- Calls at peak times are lost
- The guest is led away to OTA platforms
- Extra services are not offered
What you get
- Call-to-booking conversion by employee
- A list of calls for a callback
- A higher share of direct bookings
Example: how it looks on a call
A guest asks about a room for the weekend. The administrator does not offer a direct booking with a discount. Leksta marks the gap and shows a quote, and the manager sees the call in the callback list.
- Metrics: Call-to-booking conversion
- Metrics: Missed calls at peak
- Metrics: Share of direct bookings

FAQ: Hotels and tourism
How do I know how many calls end with a booking?
Set the call goal "booking". Leksta marks in every call whether the goal was reached and calculates call-to-booking conversion by employee and period. Calls without a booking go to a callback list, so you win back guests who would otherwise book through OTA platforms.
How do I check whether administrators offer extra services?
Add the items "offered a direct booking" and "offered a transfer or breakfast" to the checklist. Leksta checks every call and shows who skips them and how often, with quotes from the conversations. With this data it is easy to train administrators and grow the share of direct bookings.
Does speech analytics work with our PBX and CRM?
Yes. Leksta receives recordings from A1 virtual PBX, Asterisk and a number of cloud PBXs, and sends the call result to amoCRM and Bitrix24. Your number and routing stay the same. The status of each integration is on the integrations page, and we will show the connection to your PBX in a demo with your recordings.
Can I analyze calls in English or Belarusian?
The main analytics language is Russian: Leksta transcribes and scores calls in it. If guests call you in English or Belarusian, send us a few such recordings before the demo. We will show the transcript and score on your own calls, so you can see the result for yourself.
See also
- Speech analytics All features and feature status.
- Call quality control Checklist and manager rating.
- Call transcription Transcription and search across calls.
- Beauty and fitness Control of service standards and upsells across all branches without the manager traveling.
- Clinics and dental practices Leksta transcribes all administrator calls, shows where patients are lost and sends the result of each call to CRM.
- Pricing Plans with a minute bundle.
We will check it on your company's calls
We will show the transcript, score and summary on your recordings.
