Leksta
All calls, not a sample

Speech analytics for real estate: no expensive lead is lost

Qualification, objections and lead sources are visible from the call itself, without manual listening.

  • Call summary right in the deal card
  • Call result in CRM

What does speech analytics give a real estate agency?

Speech analytics scores every inbound call about a property: did the manager find out the budget, the form of purchase and the timing, did they book a viewing. The manager sees customer objections, calls without a next step and the best calls for training, and the call summary goes to amoCRM or Bitrix24.

What gets in the way

  • Expensive leads from portals are not qualified by budget and timing
  • Objections (mortgage, price, "I will think") are not collected anywhere
  • The call is not linked to an ad source and a deal

What you get

  • Call-to-viewing and viewing-to-deal conversion by manager
  • Top objections and the best calls for training
  • The call summary in the amoCRM or Bitrix24 card

New in Leksta: the AI trainer lets new reps practise mortgage and price objections with an AI customer built from your calls before their first leads. Request a demo to see it on your own scenarios.

Example: how it looks on a call

A customer calls about a new-build listing. The manager did not ask about a mortgage. Leksta shows the skipped item "form of purchase", records the objection "too expensive" and sends amoCRM a call summary, which the manager uses to prepare a repeat call.

  • Metrics: Call-to-viewing conversion
  • Metrics: Viewing-to-deal conversion
  • Metrics: Share of calls without a next step
  • Metrics: Cost of a qualified lead
Call card with AI summary and score: an example for "Real estate and new builds"
Call card: summary, score and quotes.
AI customer profile

The manager sees the client before the repeat call

The AI profile collects from calls what the client needs, their budget, the best way to reach them and what you promised. The manager opens the card and knows the next step at once. We will enable the module for your company under your plan. More about the features in the speech analytics section.

  • Request, budget and preferences, with quotes from the call
  • The manager's open promises with deadlines
  • The next step for the client
AI customer profile: what the customer wants, budget, preferred contact and time, open promises and next step
AI customer profile built from their calls. Demo data.

What else a real estate agency needs

Promises to customers

AI finds "I will send a selection by Friday" in calls, sets a deadline and shows that the manager did not keep it.

Stop factors

Reasons for refusal, such as mortgage, price or "I will think", are collected from conversations and grouped by frequency.

FAQ: Real estate

How do I tell which manager loses leads?

Leksta scores every call by the qualification checklist: did the manager find out the budget, timing and form of purchase, and book a viewing. The scores add up to a manager rating for the period. You see at once who skips qualification and open the quote instead of listening to recordings one by one.

How do I collect common objections from real estate buyers?

Leksta marks objections in every call, such as "too expensive", "I need a mortgage" or "I will think about it", and counts how often they come up. Next to them you see how your best managers answer. These calls are easy to review in team meetings, turn into ready script answers and use for practice in the AI trainer.

How do I link a call to an ad source?

The call reaches analytics together with data from the PBX and CRM. If the source is set in the deal card in amoCRM or Bitrix24, you see it next to the call score and summary. This makes it easier to see which listings bring customers with a clear budget who are ready for a viewing, and where to put your ad budget.

How do I monitor real estate agents' calls?

Set one checklist for all agents: greeting, qualification, objection handling, booking a viewing. Leksta checks every recorded call against it, flags skipped steps with quotes and sends alerts about risky calls to Telegram. You can start with the recordings one team already has, and we will size the pilot together in a demo.

We will check it on your company's calls

We will show the transcript, score and summary on your recordings.

Request a demo